import marimo __generated_with = "0.19.2" app = marimo.App(width="medium") @app.cell def _(): import marimo as mo import polars as pl from pathlib import Path from validation import check_progress, duration_validation, check_straight_liners from utils import JPMCSurvey, combine_exclusive_columns, calculate_weighted_ranking_scores import utils from speaking_styles import SPEAKING_STYLES return ( JPMCSurvey, Path, SPEAKING_STYLES, calculate_weighted_ranking_scores, check_progress, check_straight_liners, duration_validation, mo, pl, utils, ) @app.cell(hide_code=True) def _(mo): file_browser = mo.ui.file_browser( initial_path="./data/exports", multiple=False, restrict_navigation=True, filetypes=[".csv"], label="Select 'Labels' File" ) file_browser return (file_browser,) @app.cell def _(Path, file_browser, mo): mo.stop(file_browser.path(index=0) is None, mo.md("**⚠️ Please select a `_Labels.csv` file above to proceed**")) # RESULTS_FILE = 'data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv' RESULTS_FILE = Path(file_browser.path(index=0)) QSF_FILE = 'data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase_Brand_Personality_Quant_Round_1.qsf' # RESULTS_FILE return QSF_FILE, RESULTS_FILE @app.cell def _(JPMCSurvey, QSF_FILE, RESULTS_FILE, mo): S = JPMCSurvey(RESULTS_FILE, QSF_FILE) try: data_all = S.load_data() except NotImplementedError as e: mo.stop(True, mo.md(f"**⚠️ {str(e)}**")) return S, data_all @app.cell def _(Path, RESULTS_FILE, data_all, mo): mo.md(f""" --- # Load Data **Dataset:** `{Path(RESULTS_FILE).name}` **Responses**: `{data_all.collect().shape[0]}` """) return @app.cell def _(): sl_ss_max_score = 5 sl_v1_10_max_score = 10 return sl_ss_max_score, sl_v1_10_max_score @app.cell def _( S, check_progress, check_straight_liners, data_all, duration_validation, mo, sl_ss_max_score, sl_v1_10_max_score, ): _ss_all = S.get_ss_green_blue(data_all)[0].join(S.get_ss_orange_red(data_all)[0], on='_recordId') _sl_ss_c, sl_ss_df = check_straight_liners(_ss_all, max_score=sl_ss_max_score) _sl_v1_10_c, sl_v1_10_df = check_straight_liners( S.get_voice_scale_1_10(data_all)[0], max_score=sl_v1_10_max_score ) mo.md(f""" # Data Validation {check_progress(data_all)} {duration_validation(data_all)} ## Speaking Style - Straight Liners {_sl_ss_c} ## Voice Score Scale 1-10 - Straight Liners {_sl_v1_10_c} """) return @app.cell def _(data_all): # # Drop any Voice Scale 1-10 responses with straight-lining, using sl_v1_10_df _responseId values # records_to_drop = sl_v1_10_df.select('Record ID').to_series().to_list() # data_validated = data_all.filter(~pl.col('_recordId').is_in(records_to_drop)) # mo.md(f""" # Dropped `{len(records_to_drop)}` responses with straight-lining in Voice Scale 1-10 evaluation. # """) data_validated = data_all return (data_validated,) @app.cell(hide_code=True) def _(S, mo): filter_form = mo.md(''' {age} {gender} {ethnicity} {income} {consumer} ''' ).batch( age=mo.ui.multiselect(options=S.options_age, value=S.options_age, label="Select Age Group(s):"), gender=mo.ui.multiselect(options=S.options_gender, value=S.options_gender, label="Select Gender(s):"), ethnicity=mo.ui.multiselect(options=S.options_ethnicity, value=S.options_ethnicity, label="Select Ethnicities:"), income=mo.ui.multiselect(options=S.options_income, value=S.options_income, label="Select Income Group(s):"), consumer=mo.ui.multiselect(options=S.options_consumer, value=S.options_consumer, label="Select Consumer Groups:") ).form() mo.md(f''' --- # Data Filter {filter_form} ''') return (filter_form,) @app.cell def _(S, data_validated, filter_form, mo): mo.stop(filter_form.value is None, mo.md("**Please submit filter above to proceed**")) _d = S.filter_data(data_validated, age=filter_form.value['age'], gender=filter_form.value['gender'], income=filter_form.value['income'], ethnicity=filter_form.value['ethnicity'], consumer=filter_form.value['consumer']) # Stop execution and prevent other cells from running if no data is selected mo.stop(len(_d.collect()) == 0, mo.md("**No Data available for current filter combination**")) data = _d data.collect() return (data,) @app.cell(hide_code=True) def _(S, data, mo): char_rank = S.get_character_ranking(data)[0] mo.md(r""" --- # Analysis ## Character personality ranking """) return (char_rank,) @app.cell(hide_code=True) def _(mo): mo.md(r""" """) return @app.cell(hide_code=True) def _(): # char_rank = S.get_character_ranking(data)[0] return @app.cell def _(S, char_rank, mo): mo.md(f""" ### 1. Which character personality is ranked best? {mo.ui.altair_chart(S.plot_top3_ranking_distribution(char_rank, x_label='Character Personality'))} """) return @app.cell def _(S, char_rank, mo): mo.md(f""" ### 2. Which character personality is ranked 1st the most? {mo.ui.altair_chart(S.plot_most_ranked_1(char_rank, title="Most Popular Character
(Number of Times Ranked 1st)", x_label='Character Personality', width=1000))} """) return @app.cell def _(S, calculate_weighted_ranking_scores, char_rank, mo): char_rank_weighted = calculate_weighted_ranking_scores(char_rank) mo.md(f""" ### 3. Which character personality most popular based on weighted scores? {mo.ui.altair_chart(S.plot_weighted_ranking_score(char_rank_weighted, title="Most Popular Character - Weighted Popularity Score
(1st=3pts, 2nd=2pts, 3rd=1pt)", x_label='Voice', width=1000))} """) return @app.cell(hide_code=True) def _(S, data, mo): v_18_8_3 = S.get_18_8_3(data)[0].collect() mo.md(r""" ## Voice Ranking """) return (v_18_8_3,) @app.cell(hide_code=True) def _(): # print(v_18_8_3.head()) return @app.cell(hide_code=True) def _(S, mo, v_18_8_3): mo.md(f""" ### Which 8 voices are chosen the most out of 18? {mo.ui.altair_chart(S.plot_voice_selection_counts(v_18_8_3, height=500, width=1000))} """) return @app.cell(hide_code=True) def _(S, mo, v_18_8_3): mo.md(f""" ### Which 3 voices are chosen the most out of 18? How many times does each voice end up in the top 3? ( this is based on the survey question where participants need to choose 3 out of the earlier selected 8 voices. So how often each of the 18 stimuli ended up in participants’ Top 3, after they first selected 8 out of 18. {mo.ui.altair_chart(S.plot_top3_selection_counts(v_18_8_3, height=500, width=1000))} """) return @app.cell def _(S, calculate_weighted_ranking_scores, data): top3_voices = S.get_top_3_voices(data)[0] top3_voices_weighted = calculate_weighted_ranking_scores(top3_voices) return top3_voices, top3_voices_weighted @app.cell def _(S, mo, top3_voices): mo.md(f""" ### Which voice is ranked best in the ranking question for top 3? (not best 3 out of 8 question) {mo.ui.altair_chart(S.plot_ranking_distribution(top3_voices, x_label='Voice', width=1000))} """) return @app.cell def _(S, mo, top3_voices_weighted): mo.md(f""" ### Most popular **voice** based on weighted scores? - E.g. 1 point for place 3. 2 points for place 2 and 3 points for place 1. The voice with most points is ranked best. Distribution of the rankings for each voice: {mo.ui.altair_chart(S.plot_weighted_ranking_score(top3_voices_weighted, title="Most Popular Voice - Weighted Popularity Score
(1st = 3pts, 2nd = 2pts, 3rd = 1pt)", height=500, width=1000))} """) return @app.cell def _(S, mo, top3_voices): mo.md(f""" ### Which voice is ranked number 1 the most? (not always the voice with most points) {mo.ui.altair_chart(S.plot_most_ranked_1(top3_voices, title="Most Popular Voice
(Number of Times Ranked 1st)", x_label='Voice', width=1000))} """) return @app.cell def _(): return @app.cell(hide_code=True) def _(S, data, mo, utils): ss_or, choice_map_or = S.get_ss_orange_red(data) ss_gb, choice_map_gb = S.get_ss_green_blue(data) # Combine the data ss_all = ss_or.join(ss_gb, on='_recordId') _d = ss_all.collect() choice_map = {**choice_map_or, **choice_map_gb} # print(_d.head()) # print(choice_map) ss_long = utils.process_speaking_style_data(ss_all, choice_map) mo.md(r""" ## Voice Speaking Style - Perception Traits Here you can find the speaking styles and traits: [Speaking Style Traits Quantitative test design.docx](https://voicebranding-my.sharepoint.com/:w:/g/personal/phoebe_voicebranding_ai/IQBfM_Z8PF98Qalz4lzIbJ3RAUCdc7waB32HZXCj7k3xfo0?e=rtFd27) """) return choice_map, ss_all, ss_long @app.cell def _(S, mo, pl, ss_long): content = """### How does each voice score for each “speaking style labeled trait”?""" for i, trait in enumerate(ss_long.select("Description").unique().to_series().to_list()): trait_d = ss_long.filter(pl.col("Description") == trait) content += f""" ### {i+1}) {trait.replace(":", " ↔ ")} {mo.ui.altair_chart(S.plot_speaking_style_trait_scores(trait_d, title=trait.replace(":", " ↔ "), height=550))} """ mo.md(content) return @app.cell def _(): return @app.cell(hide_code=True) def _(S, data, mo): vscales = S.get_voice_scale_1_10(data)[0] # plot_average_scores_with_counts(vscales, x_label='Voice', width=1000) mo.md(r""" ## Voice Scale 1-10 """) return (vscales,) @app.cell(hide_code=True) def _(S, mo, vscales): mo.md(f""" ### How does each voice score on a scale from 1-10? {mo.ui.altair_chart(S.plot_average_scores_with_counts(vscales, x_label='Voice', width=1000))} """) return @app.cell def _(vscales): target_cols=[c for c in vscales.columns if c not in ['_recordId']] target_cols return (target_cols,) @app.cell def _(target_cols, utils, vscales): vscales_row_norm = utils.normalize_row_values(vscales.collect(), target_cols=target_cols) return @app.cell def _(mo): mo.md(r""" """) return @app.cell def _(mo): mo.md(r""" """) return @app.cell def _(choice_map, mo, ss_all, utils, vscales): df_style = utils.process_speaking_style_data(ss_all, choice_map) df_voice_long = utils.process_voice_scale_data(vscales) joined_df = df_style.join(df_voice_long, on=["_recordId", "Voice"], how="inner") # df_voice_long mo.md(r""" ## Correlations Voice Speaking Styles <-> Voice Scale 1-10 Let’s show how scoring better on these speaking styles correlates (or not) with better Voice Scale 1-10 evaluation. For each speaking style we show how the traits in these speaking styles correlate with Voice Scale 1-10 evaluation. This gives us a total of 4 correlation diagrams. Example for speaking style green: - Trait 1: Friendly | Conversational | Down-to-earth - Trait 2: Approachable | Familiar | Warm - Trait 3: Optimistic | Benevolent | Positive | Appreciative ### How to Interpret These Correlation Results Each bar represents the Pearson correlation coefficient (r) between a speaking style trait rating (1-5 scale) and the overall Voice Scale rating (1-10). **Reading the Chart** | Correlation Value | Interpretation | |-----------|----------| | r > 0 (Green bars)| Positive correlation — voices rated higher on this trait tend to receive higher Voice Scale scores| | r < 0 (Red bars)| Negative correlation — voices rated higher on this trait tend to receive lower Voice Scale scores| | r ≈ 0| No relationship — this trait doesn't predict Voice Scale ratings| """) return df_style, joined_df @app.cell(hide_code=True) def _(S, SPEAKING_STYLES, joined_df, mo): _content = """### Total Results """ for style, traits in SPEAKING_STYLES.items(): # print(f"Correlation plot for {style}...") fig = S.plot_speaking_style_correlation( data=joined_df, style_color=style, style_traits=traits, title=f"Correlation: Speaking Style {style} and Voice Scale 1-10" ) _content += f""" #### Speaking Style **{style}**: {mo.ui.altair_chart(fig)} """ mo.md(_content) return @app.cell def _(mo): mo.md(r""" ### Female / Male Voices considered seperately - [ ] 4 correlation diagrams considering each speaking style (4) and all female voice results. - [ ] 4 correlation diagrams considering each speaking style (4) and all male voice results. ## Correlations Voice Speaking Styles <-> Voice Ranking Points Let’s show how scoring better on these speaking styles correlates (or not) with better Vocie Ranking results. For each speaking style we show how the traits in these speaking styles correlate with voice ranking points. This gives us a total of 4 correlation diagrams. Example for speaking style green: - Trait 1: Friendly | Conversational | Down-to-earth - Trait 2: Approachable | Familiar | Warm - Trait 3: Optimistic | Benevolent | Positive | Appreciative ### Total Results - [ ] 4 correlation diagrams """) return @app.cell(hide_code=True) def _(mo): mo.md(r""" """) return @app.cell(hide_code=True) def _(mo): mo.md(r""" """) return @app.cell(hide_code=True) def _(mo): mo.md(r""" """) return @app.cell(hide_code=True) def _(S, SPEAKING_STYLES, df_style, mo, top3_voices, utils): df_ranking = utils.process_voice_ranking_data(top3_voices) joined = df_style.join(df_ranking, on=['_recordId', 'Voice'], how='inner') _content = """## Correlations Voice Speaking Styles <-> Voice Ranking Points """ for _style, _traits in SPEAKING_STYLES.items(): _fig = S.plot_speaking_style_ranking_correlation(data=joined, style_color=_style, style_traits=_traits) _content += f""" #### Speaking Style **{_style}**: {mo.ui.altair_chart(_fig)} """ mo.md(_content) return @app.cell def _(mo): mo.md(r""" ### Female / Male Voices considered seperately - [ ] 4 correlation diagrams considering each speaking style (4) and all female voice results. - [ ] 4 correlation diagrams considering each speaking style (4) and all male voice results. """) return if __name__ == "__main__": app.run()