JPMC-quant/validation_qid_descr_map.csv

ImportID,Description,SourceFile
startDate,Start Date,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
endDate,End Date,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
status,Response Type,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
ipAddress,IP Address,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
progress,Progress,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
duration,Duration (in seconds),data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
finished,Finished,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
recordedDate,Recorded Date,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
_recordId,Response ID,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
recipientLastName,Recipient Last Name,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
recipientFirstName,Recipient First Name,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
recipientEmail,Recipient Email,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
externalDataReference,External Data Reference,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
locationLatitude,LocationLatitude - Location Latitude,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
locationLongitude,LocationLongitude - Location Longitude,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
distributionChannel,DistributionChannel - Distribution Channel,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
userLanguage,UserLanguage - User Language,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID1,Age - What is your age?,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID2,Gender - What gender do you most closely identify with? - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID2_5_TEXT,Gender_5_TEXT - What gender do you most closely identify with? - Prefer to self-identify: Please specify - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID3,Race/Ethnicity - Which of the following best describes you? Select all that apply to you. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID3_9_TEXT,Race/Ethnicity_9_TEXT - Which of the following best describes you? Select all that apply to you. - Prefer to self-identify: Please specify - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID4,Bussiness_Owner - Do you own your own business?,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID5,Business_Bank - Please indicate the primary bank or financial company you use for your business or organization. Please select one. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID5_23_TEXT,Business_Bank_23_TEXT - Please indicate the primary bank or financial company you use for your business or organization. Please select one. - Other bank or financial institution - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID6,"Business_Age - What is the age of your business (i.e., number of years in operation)? Please select one.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID7,Business_Revenue - Which of the following best describes last year’s approximate revenue for the business/organization you own? Please select one.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID8,Business_Accounts - Select the business products or accounts you currently hold with Chase. Select all that apply. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID8_9_TEXT,Business_Accounts_9_TEXT - Select the business products or accounts you currently hold with Chase. Select all that apply. - Other (please specify) - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID9,"Business_&_Personal - In addition to your Chase business accounts, do you also have personal accounts with Chase (i.e., personal checking or savings, personal credit card, personal investment account, personal loan such as home or auto, etc.)? Please select one.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID100,Personal_Banks - Which of the following financial institutions do you bank with? Select all where you are an account holder. Select all that apply. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID100_17_TEXT,Personal_Banks_17_TEXT - Which of the following financial institutions do you bank with? Select all where you are an account holder. Select all that apply. - Other bank or financial institution (please specify) - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID10,Pers_Primary_Bank - Which of the following financial institutions is your primary bank? Please select one. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID10_17_TEXT,Pers_Primary_Bank_17_TEXT - Which of the following financial institutions is your primary bank? Please select one. - Other bank or financial institution (please specify) - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID13,Employment - Which best describes your current employment status? Please select one.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID14,Personal_Products - Which of the following personal financial service products do you currently have with Chase? Please select all that apply.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID15,Income - Which of these describes your individual income during the past 12 months? Please select one.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID17,Industry - Which of the following categories best describes the industry you primarily work in and/or own your business in? (Regardless of your actual position). Please select one. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID17_33_TEXT,Industry_33_TEXT - Which of the following categories best describes the industry you primarily work in and/or own your business in? (Regardless of your actual position). Please select one. - Other industry (please specify) - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID16,"Investable_Assets - Which of the following ranges best reflects your current level of investable assets? (These include cash, IRA account, 401(k) or equivalent, stocks, mutual funds, ETFs, bonds, crypto currency, and holdings. Please exclude the value of your home or any other real estate holdings). Please select one.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID18_TEXT,"3Words - In three (3) words, how would you describe Chase as a brand to your friends and family.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID19,Call_Frequency - How often do you call Chase customer service for your banking needs? Please select one.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID20,App_Frequency - How often do you use the Chase mobile app for your banking needs? Please select one.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID21,Website_Frequency - How often do you visit the Chase website (chase.com) for your banking needs? Please select one.,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID22,"ConvoAI - How often do you use conversational AI in your life? (Conversational AI includes chatbots on websites or apps, automated phone systems that understand spoken requests, or digital assistants like Siri, Alexa, or Google Assistant.)",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID23,ConvoAI_Platforms - Please select the conversational AI platforms you frequently interact with. Select all that apply. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID23_18_TEXT,ConvoAI_Platforms_18_TEXT - Please select the conversational AI platforms you frequently interact with. Select all that apply. - Other (please specify) - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID24,ConvoAI_Tasks - Which of the following topics or tasks do you use AI for? Select all that apply. - Selected Choice,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID24_15_TEXT,ConvoAI_Tasks_15_TEXT - Which of the following topics or tasks do you use AI for? Select all that apply. - Other (please specify) - Text,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID25,"Top 8 Traits - Imagine a Chase AI virtual assistant you can interact with in the mobile app or through an automated phone system. It’s available 24/7, answers your questions, and helps you get things done quickly and easily.



For this study, a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.”



Question: Which 8 characteristics are most important for this Chase virtual assistant to have? Please select exactly 8 characteristics.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_0_GROUP,"Top 3 Traits_0_GROUP - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Groups - 3 Most Important Characteristics",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x1_RANK,"Top 3 Traits_0_1_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Friendly - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x2_RANK,"Top 3 Traits_0_2_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Approachable - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x3_RANK,"Top 3 Traits_0_3_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Warm - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x4_RANK,"Top 3 Traits_0_4_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Calm - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x5_RANK,"Top 3 Traits_0_5_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Adaptive - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x6_RANK,"Top 3 Traits_0_6_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Dependable - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x7_RANK,"Top 3 Traits_0_7_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Empowering - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x8_RANK,"Top 3 Traits_0_8_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Encouraging - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x9_RANK,"Top 3 Traits_0_9_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Familiar - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x10_RANK,"Top 3 Traits_0_10_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Casual - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x11_RANK,"Top 3 Traits_0_11_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Stable - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x12_RANK,"Top 3 Traits_0_12_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Formal - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x13_RANK,"Top 3 Traits_0_13_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Confident - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x14_RANK,"Top 3 Traits_0_14_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Respectable - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x15_RANK,"Top 3 Traits_0_15_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Upright - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x16_RANK,"Top 3 Traits_0_16_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Transparent - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x17_RANK,"Top 3 Traits_0_17_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Modest - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x18_RANK,"Top 3 Traits_0_18_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Intentional - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x19_RANK,"Top 3 Traits_0_19_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Proactive - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x20_RANK,"Top 3 Traits_0_20_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Progressive - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x21_RANK,"Top 3 Traits_0_21_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Guiding - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x22_RANK,"Top 3 Traits_0_22_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Resourceful - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x23_RANK,"Top 3 Traits_0_23_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Patient - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x24_RANK,"Top 3 Traits_0_24_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Down-to-earth - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x25_RANK,"Top 3 Traits_0_25_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Cooperative - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x26_RANK,"Top 3 Traits_0_26_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Altruistic - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x27_RANK,"Top 3 Traits_0_27_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Helpful - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x28_RANK,"Top 3 Traits_0_28_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Reassuring - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x29_RANK,"Top 3 Traits_0_29_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Savvy - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x30_RANK,"Top 3 Traits_0_30_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Caring - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x31_RANK,"Top 3 Traits_0_31_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Clear/Straightforward - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x32_RANK,"Top 3 Traits_0_32_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Positive - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x33_RANK,"Top 3 Traits_0_33_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Optimistic - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x34_RANK,"Top 3 Traits_0_34_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Appreciative - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x35_RANK,"Top 3 Traits_0_35_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Benevolent - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x36_RANK,"Top 3 Traits_0_36_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Attentive - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x37_RANK,"Top 3 Traits_0_37_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Grounded - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x38_RANK,"Top 3 Traits_0_38_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Balanced - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x39_RANK,"Top 3 Traits_0_39_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Forward-thinking - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID26_G0_x40_RANK,"Top 3 Traits_0_40_RANK - What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Efficient - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID27_1,"Character Ranking_2 - Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - Familiar Friend",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID27_2,"Character Ranking_3 - Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Coach",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID27_3,"Character Ranking_4 - Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Personal Assistant",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID27_4,"Character Ranking_1 - Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Bank Teller",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID28_FIRST_CLICK,Time Ranking Charact_First Click - Timing - First Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID28_LAST_CLICK,Time Ranking Charact_Last Click - Timing - Last Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID28_PAGE_SUBMIT,Time Ranking Charact_Page Submit - Timing - Page Submit,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID28_CLICK_COUNT,Time Ranking Charact_Click Count - Timing - Click Count,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID29,"A_VOICE SEL. 18-8 - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are 9 voice options for the Chase digital assistant inside your banking app.



Question: Select 4 voices you think are most suitable for Chase's AI virtual assistant.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Select 4 voices you prefer for your Chase digital assistant.





As a reminder, we ask that you prioritize evaluating the above characteristics and not the content of what is being said. The sample voices you will hear are labeled by number (e.g., Voice 9). Please disregard the order or labels of the voices, as they are randomized and hold no significance.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID102_FIRST_CLICK,Time first 8_First Click - Timing - First Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID102_LAST_CLICK,Time first 8_Last Click - Timing - Last Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID102_PAGE_SUBMIT,Time first 8_Page Submit - Timing - Page Submit,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID102_CLICK_COUNT,Time first 8_Click Count - Timing - Click Count,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID101,"B_VOICE SEL. 18-8 - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are 9 additional voice options for the Chase digital assistant inside your banking app.



Question: Select 4 voices you think are most suitable for Chase's AI virtual assistant.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Select 4 voices you prefer for your Chase digital assistant.





As a reminder, we ask that you prioritize evaluating the above characteristics and not the content of what is being said. The sample voices you will hear are labeled by number (e.g., Voice 9). Please disregard the order or labels of the voices, as they are randomized and hold no significance.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID30_FIRST_CLICK,Time second 8_First Click - Timing - First Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID30_LAST_CLICK,Time second 8_Last Click - Timing - Last Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID30_PAGE_SUBMIT,Time second 8_Page Submit - Timing - Page Submit,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID30_CLICK_COUNT,Time second 8_Click Count - Timing - Click Count,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_0_GROUP,"VOICE SEL. 8-3_0_GROUP - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Groups - Best 3 Voices",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_1_RANK,"VOICE SEL. 8-3_0_1_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 14


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_2_RANK,"VOICE SEL. 8-3_0_2_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 04


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_3_RANK,"VOICE SEL. 8-3_0_3_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 08


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_4_RANK,"VOICE SEL. 8-3_0_4_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 77


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_5_RANK,"VOICE SEL. 8-3_0_5_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 16


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_6_RANK,"VOICE SEL. 8-3_0_6_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 48


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_7_RANK,"VOICE SEL. 8-3_0_7_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 82


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_8_RANK,"VOICE SEL. 8-3_0_8_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 89


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_9_RANK,"VOICE SEL. 8-3_0_9_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 91


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_10_RANK,"VOICE SEL. 8-3_0_10_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 34


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_11_RANK,"VOICE SEL. 8-3_0_11_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 69


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_12_RANK,"VOICE SEL. 8-3_0_12_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 45


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_13_RANK,"VOICE SEL. 8-3_0_13_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 46


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_14_RANK,"VOICE SEL. 8-3_0_14_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 54


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_15_RANK,"VOICE SEL. 8-3_0_15_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 74


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_16_RANK,"VOICE SEL. 8-3_0_16_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 81

 

 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_17_RANK,"VOICE SEL. 8-3_0_17_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 86


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID36_G0_18_RANK,"VOICE SEL. 8-3_0_18_RANK - [QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 88


 - Rank",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID37_FIRST_CLICK,Time Ranking top_First Click - Timing - First Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID37_LAST_CLICK,Time Ranking top_Last Click - Timing - Last Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID37_PAGE_SUBMIT,Time Ranking top_Page Submit - Timing - Page Submit,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID37_CLICK_COUNT,Time Ranking top_Click Count - Timing - Click Count,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID38_1,"Voice 14 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

  Voice 14 - Voice 14",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID41_1,"Voice 04 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 04 - Voice 04",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID45_1,"Voice 08 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 08 - Voice 08",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID46_1,"Voice 77 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 77 - Voice 77",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID47_1,"Voice 16 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 16 - Voice 16",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID48_1,"Voice 48 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 48 - Voice 48",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID49_1,"Voice 82 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 82 - Voice 82",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID50_1,"Voice 89 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 89 - Voice 89",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID51_1,"Voice 91 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 91 - Voice 91",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID52_1,"Voice 34 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 34 - Voice 34",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID53_1,"Voice 69 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 69 - Voice 69",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID54_1,"Voice 45 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 45 - Voice 45",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID55_1,"Voice 46 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 46 - Voice 46",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID56_1,"Voice 54 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 54 - Voice 54",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID57_1,"Voice 74 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 74 - Voice 74",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID58_1,"Voice 81 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 81 - Voice 81",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID59_1,"Voice 86 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 86 - Voice 86",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID60_1,"Voice 88 Scale 1-10_1 - Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 88 - Voice 88",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_1,"V14 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_2,"V14 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_3,"V14 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_4,"V14 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_5,"V14 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_6,"V14 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_7,"V14 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID42_8,"V14 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_1,"V04 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_2,"V04 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_3,"V04 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_4,"V04 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_5,"V04 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_6,"V04 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_7,"V04 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID43_8,"V04 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_1,"V08 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_2,"V08 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_3,"V08 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_4,"V08 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_5,"V08 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_6,"V08 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_7,"V08 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID61_8,"V08 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_1,"V77 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_2,"V77 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_3,"V77 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_4,"V77 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_5,"V77 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_6,"V77 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_7,"V77 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID62_8,"V77 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_1,"V16 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_2,"V16 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_3,"V16 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_4,"V16 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_5,"V16 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_6,"V16 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_7,"V16 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID63_8,"V16 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_1,"V48 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_2,"V48 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_3,"V48 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_4,"V48 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_5,"V48 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_6,"V48 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_7,"V48 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID64_8,"V48 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_1,"V82 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_2,"V82 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_3,"V82 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_4,"V82 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_5,"V82 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_6,"V82 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_7,"V82 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID65_8,"V82 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_1,"V89 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_2,"V89 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_3,"V89 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_4,"V89 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_5,"V89 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_6,"V89 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_7,"V89 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID66_8,"V89 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_1,"V91 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_2,"V91 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_3,"V91 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_4,"V91 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_5,"V91 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_6,"V91 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_7,"V91 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID67_8,"V91 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_1,"V34 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_2,"V34 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_3,"V34 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_4,"V34 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_5,"V34 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_6,"V34 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_7,"V34 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID68_8,"V34 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_1,"V69 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_2,"V69 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_3,"V69 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_4,"V69 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_5,"V69 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_6,"V69 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_7,"V69 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID69_8,"V69 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_1,"V45 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_2,"V45 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_3,"V45 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_4,"V45 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_5,"V45 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_6,"V45 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_7,"V45 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID70_8,"V45 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_1,"V46 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_2,"V46 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_3,"V46 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_4,"V46 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_5,"V46 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_6,"V46 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_7,"V46 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID71_8,"V46 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_1,"V54 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_2,"V54 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_3,"V54 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_4,"V54 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_5,"V54 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_6,"V54 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_7,"V54 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID72_8,"V54 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_1,"V74 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_2,"V74 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_3,"V74 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_4,"V74 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_5,"V74 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_6,"V74 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_7,"V74 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID73_8,"V74 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_1,"V81 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_2,"V81 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_3,"V81 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_4,"V81 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_5,"V81 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_6,"V81 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_7,"V81 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID74_8,"V81 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_1,"V86 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_2,"V86 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_3,"V86 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_4,"V86 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_5,"V86 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_6,"V86 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_7,"V86 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID75_8,"V86 SS Green-Blue_8 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Arrogant | Condesending:Respectable | Respectful",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_1,"V88 SS Green-Blue_1 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_2,"V88 SS Green-Blue_2 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Cold | Distant:Approachable | Familiar | Warm",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_3,"V88 SS Green-Blue_3 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_4,"V88 SS Green-Blue_4 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_5,"V88 SS Green-Blue_5 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Passive | Individual:Proactive | Cooperative",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_6,"V88 SS Green-Blue_6 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_7,"V88 SS Green-Blue_7 - Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Insecure | Hesitant | Incompetent:Confident | Competent",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID76_8,: ,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_1,"Rank Top 3 Voices_1 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 14<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Dj67n0CyCIIxNPc"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Dj67n0CyCIIxNPc&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_2,"Rank Top 3 Voices_2 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 04<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ermCpe93Up39762"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ermCpe93Up39762&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_3,"Rank Top 3 Voices_3 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 08<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_m1MUa8DEj7FCCBD"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_m1MUa8DEj7FCCBD&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_4,"Rank Top 3 Voices_4 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 77<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BGIRKAMEu2QvfBx"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BGIRKAMEu2QvfBx&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_5,"Rank Top 3 Voices_5 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 16<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_bgLsxuq4zZQXhPg"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_bgLsxuq4zZQXhPg&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_6,"Rank Top 3 Voices_6 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 48<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_QQIDbK3mtEwy6lG"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_QQIDbK3mtEwy6lG&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_7,"Rank Top 3 Voices_7 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 82<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ArWCVR33W9gua9o"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ArWCVR33W9gua9o&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_8,"Rank Top 3 Voices_8 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 89<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_anAYa19RdbcpUsH"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_anAYa19RdbcpUsH&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_9,"Rank Top 3 Voices_9 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 91<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BI9mRoP45OdAikg"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BI9mRoP45OdAikg&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_10,"Rank Top 3 Voices_10 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 34<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_AiHX5u6ZjLdvcSb"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_AiHX5u6ZjLdvcSb&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_11,"Rank Top 3 Voices_11 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 69<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Se6LDRPKHsbDF5a"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Se6LDRPKHsbDF5a&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_12,"Rank Top 3 Voices_12 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 45<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_38cxQQNYfMjhY19"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_38cxQQNYfMjhY19&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_13,"Rank Top 3 Voices_13 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 46<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_6seHr6bha1mrlHX"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_6seHr6bha1mrlHX&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_14,"Rank Top 3 Voices_14 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 54<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_0xarDCVHV2crCGP"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_0xarDCVHV2crCGP&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_15,"Rank Top 3 Voices_15 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 74<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_4i7BPbGiwRLixY9"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_4i7BPbGiwRLixY9&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_16,"Rank Top 3 Voices_16 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 81<br />
&nbsp;
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_1khlNohtWVYxGk3"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_1khlNohtWVYxGk3&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent""></embed></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_17,"Rank Top 3 Voices_17 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 86<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_KaCWwfFZUfZIJuE"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_KaCWwfFZUfZIJuE&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID98_18,"Rank Top 3 Voices_18 - Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 88<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_f7ycdXz8ZyzGlV7"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_f7ycdXz8ZyzGlV7&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID99_FIRST_CLICK,Time Ranking Top 3_First Click - Timing - First Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID99_LAST_CLICK,Time Ranking Top 3_Last Click - Timing - Last Click,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID99_PAGE_SUBMIT,Time Ranking Top 3_Page Submit - Timing - Page Submit,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID99_CLICK_COUNT,Time Ranking Top 3_Click Count - Timing - Click Count,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_1,"V14 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_2,"V14 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_3,"V14 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_4,"V14 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_5,"V14 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_6,"V14 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_7,"V14 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID77_8,"V14 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_1,"V04 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_2,"V04 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_3,"V04 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_4,"V04 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_5,"V04 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_6,"V04 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_7,"V04 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID78_8,"V04 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_1,"V08 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_2,"V08 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_3,"V08 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_4,"V08 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_5,"V08 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_6,"V08 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_7,"V08 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID79_8,"V08 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_1,"V77 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_2,"V77 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_3,"V77 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_4,"V77 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_5,"V77 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_6,"V77 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_7,"V77 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID80_8,"V77 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_1,"V16 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_2,"V16 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_3,"V16 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_4,"V16 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_5,"V16 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_6,"V16 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_7,"V16 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID81_8,"V16 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_1,"V48 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_2,"V48 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_3,"V48 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_4,"V48 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_5,"V48 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_6,"V48 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_7,"V48 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID82_8,"V48 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_1,"V82 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_2,"V82 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_3,"V82 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_4,"V82 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_5,"V82 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_6,"V82 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_7,"V82 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID83_8,"V82 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_1,"V89 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_2,"V89 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_3,"V89 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_4,"V89 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_5,"V89 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_6,"V89 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_7,"V89 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID84_8,"V89 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_1,"V91 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_2,"V91 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_3,"V91 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_4,"V91 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_5,"V91 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_6,"V91 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_7,"V91 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID85_8,"V91 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_1,"V34 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_2,"V34 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_3,"V34 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_4,"V34 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_5,"V34 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_6,"V34 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_7,"V34 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID86_8,"V34 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_1,"V69 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_2,"V69 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_3,"V69 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_4,"V69 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_5,"V69 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_6,"V69 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_7,"V69 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID87_8,"V69 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_1,"V45 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_2,"V45 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_3,"V45 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_4,"V45 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_5,"V45 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_6,"V45 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_7,"V45 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID88_8,"V45 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_1,"V46 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_2,"V46 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_3,"V46 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_4,"V46 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_5,"V46 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_6,"V46 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_7,"V46 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID89_8,"V46 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_1,"V54 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_2,"V54 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_3,"V54 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_4,"V54 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_5,"V54 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_6,"V54 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_7,"V54 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID90_8,"V54 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_1,"V74 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_2,"V74 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_3,"V74 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_4,"V74 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_5,"V74 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_6,"V74 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_7,"V74 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID91_8,"V74 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_1,"V81 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_2,"V81 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_3,"V81 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_4,"V81 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_5,"V81 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_6,"V81 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_7,"V81 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID92_8,"V81 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_1,"V86 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_2,"V86 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_3,"V86 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_4,"V86 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_5,"V86 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_6,"V86 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_7,"V86 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID93_8,"V86 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_1,"V88 SS Orange-Red_1 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_2,"V88 SS Orange-Red_2 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Upsetting | Troubling | Discouraging:Reassuring | Empowering",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_3,"V88 SS Orange-Red_3 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_4,"V88 SS Orange-Red_4 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_5,"V88 SS Orange-Red_5 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_6,"V88 SS Orange-Red_6 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_7,"V88 SS Orange-Red_7 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Rigid | Stiff:Adaptive | Flexible",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID94_8,"V88 SS Orange-Red_8 - Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Judgemental:Patient | Open-minded",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID44,"Bank Teller - Your Chosen Character: The Bank Teller



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID97,"Familiar Friend - Your Chosen Character: Familiar Friend



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID95,"The Coach - Your Chosen Character: The Coach



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID96,"Personal Assistant - Your Chosen Character: The Personal Assistant



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
QID40_TEXT,"Additional Feedback - Please use the text box below to provide us any feedback or comments regarding the voices, characters, or personality traits featured in the survey or about the survey itself.



We appreciate any information you wish to share.",data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
Q_DataPolicyViolations,Q_DataPolicyViolations,data/exports/OneDrive_1_1-16-2026/JPMC_Chase Brand Personality_Quant Round 1_TestData_Labels.csv
startDate,Start Date,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
endDate,End Date,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
status,Response Type,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
ipAddress,IP Address,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
progress,Progress,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
duration,Duration (in seconds),"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
finished,Finished,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
recordedDate,Recorded Date,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
_recordId,Response ID,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
recipientLastName,Recipient Last Name,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
recipientFirstName,Recipient First Name,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
recipientEmail,Recipient Email,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
externalDataReference,External Data Reference,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
locationLatitude,Location Latitude,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
locationLongitude,Location Longitude,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
distributionChannel,Distribution Channel,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
userLanguage,User Language,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID1,What is your age?,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID2,What gender do you most closely identify with? - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID2_5_TEXT,What gender do you most closely identify with? - Prefer to self-identify: Please specify - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID3,Which of the following best describes you? Select all that apply to you. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID3_9_TEXT,Which of the following best describes you? Select all that apply to you. - Prefer to self-identify: Please specify - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID4,Do you own your own business?,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID5,Please indicate the primary bank or financial company you use for your business or organization. Please select one. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID5_23_TEXT,Please indicate the primary bank or financial company you use for your business or organization. Please select one. - Other bank or financial institution - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID6,"What is the age of your business (i.e., number of years in operation)? Please select one.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID7,Which of the following best describes last year’s approximate revenue for the business/organization you own? Please select one.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID8,Select the business products or accounts you currently hold with Chase. Select all that apply. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID8_9_TEXT,Select the business products or accounts you currently hold with Chase. Select all that apply. - Other (please specify) - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID9,"In addition to your Chase business accounts, do you also have personal accounts with Chase (i.e., personal checking or savings, personal credit card, personal investment account, personal loan such as home or auto, etc.)? Please select one.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID100,Which of the following financial institutions do you bank with? Select all where you are an account holder. Select all that apply. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID100_17_TEXT,Which of the following financial institutions do you bank with? Select all where you are an account holder. Select all that apply. - Other bank or financial institution (please specify) - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID10,Which of the following financial institutions is your primary bank? Please select one. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID10_17_TEXT,Which of the following financial institutions is your primary bank? Please select one. - Other bank or financial institution (please specify) - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID13,Which best describes your current employment status? Please select one.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID14,Which of the following personal financial service products do you currently have with Chase? Please select all that apply.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID15,Which of these describes your individual income during the past 12 months? Please select one.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID17,Which of the following categories best describes the industry you primarily work in and/or own your business in? (Regardless of your actual position). Please select one. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID17_33_TEXT,Which of the following categories best describes the industry you primarily work in and/or own your business in? (Regardless of your actual position). Please select one. - Other industry (please specify) - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID16,"Which of the following ranges best reflects your current level of investable assets? (These include cash, IRA account, 401(k) or equivalent, stocks, mutual funds, ETFs, bonds, crypto currency, and holdings. Please exclude the value of your home or any other real estate holdings). Please select one.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID18_TEXT,"In three (3) words, how would you describe Chase as a brand to your friends and family.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID19,How often do you call Chase customer service for your banking needs? Please select one.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID20,How often do you use the Chase mobile app for your banking needs? Please select one.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID21,How often do you visit the Chase website (chase.com) for your banking needs? Please select one.,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID22,"How often do you use conversational AI in your life? (Conversational AI includes chatbots on websites or apps, automated phone systems that understand spoken requests, or digital assistants like Siri, Alexa, or Google Assistant.)","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID23,Please select the conversational AI platforms you frequently interact with. Select all that apply. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID23_18_TEXT,Please select the conversational AI platforms you frequently interact with. Select all that apply. - Other (please specify) - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID24,Which of the following topics or tasks do you use AI for? Select all that apply. - Selected Choice,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID24_15_TEXT,Which of the following topics or tasks do you use AI for? Select all that apply. - Other (please specify) - Text,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID25,"Imagine a Chase AI virtual assistant you can interact with in the mobile app or through an automated phone system. It’s available 24/7, answers your questions, and helps you get things done quickly and easily.



For this study, a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.”



Question: Which 8 characteristics are most important for this Chase virtual assistant to have? Please select exactly 8 characteristics.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_0_GROUP,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Groups - 3 Most Important Characteristics","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x1_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Friendly - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x2_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Approachable - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x3_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Warm - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x4_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Calm - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x5_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Adaptive - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x6_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Dependable - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x7_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Empowering - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x8_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Encouraging - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x9_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Familiar - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x10_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Casual - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x11_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Stable - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x12_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Formal - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x13_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Confident - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x14_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Respectable - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x15_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Upright - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x16_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Transparent - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x17_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Modest - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x18_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Intentional - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x19_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Proactive - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x20_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Progressive - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x21_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Guiding - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x22_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Resourceful - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x23_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Patient - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x24_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Down-to-earth - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x25_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Cooperative - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x26_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Altruistic - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x27_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Helpful - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x28_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Reassuring - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x29_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Savvy - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x30_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Caring - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x31_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Clear/Straightforward - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x32_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Positive - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x33_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Optimistic - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x34_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Appreciative - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x35_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Benevolent - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x36_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Attentive - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x37_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Grounded - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x38_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Balanced - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x39_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Forward-thinking - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID26_G0_x40_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Efficient - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID27_1,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - Familiar Friend","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID27_2,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Coach","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID27_3,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Personal Assistant","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID27_4,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Bank Teller","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID28_FIRST_CLICK,Timing - First Click,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID28_LAST_CLICK,Timing - Last Click,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID28_PAGE_SUBMIT,Timing - Page Submit,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID28_CLICK_COUNT,Timing - Click Count,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID29,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are 9 voice options for the Chase digital assistant inside your banking app.



Question: Select 4 voices you think are most suitable for Chase's AI virtual assistant.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Select 4 voices you prefer for your Chase digital assistant.





As a reminder, we ask that you prioritize evaluating the above characteristics and not the content of what is being said. The sample voices you will hear are labeled by number (e.g., Voice 9). Please disregard the order or labels of the voices, as they are randomized and hold no significance.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID102_FIRST_CLICK,Timing - First Click.1,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID102_LAST_CLICK,Timing - Last Click.1,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID102_PAGE_SUBMIT,Timing - Page Submit.1,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID102_CLICK_COUNT,Timing - Click Count.1,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID101,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are 9 additional voice options for the Chase digital assistant inside your banking app.



Question: Select 4 voices you think are most suitable for Chase's AI virtual assistant.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Select 4 voices you prefer for your Chase digital assistant.





As a reminder, we ask that you prioritize evaluating the above characteristics and not the content of what is being said. The sample voices you will hear are labeled by number (e.g., Voice 9). Please disregard the order or labels of the voices, as they are randomized and hold no significance.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID30_FIRST_CLICK,Timing - First Click.2,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID30_LAST_CLICK,Timing - Last Click.2,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID30_PAGE_SUBMIT,Timing - Page Submit.2,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID30_CLICK_COUNT,Timing - Click Count.2,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_0_GROUP,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Groups - Best 3 Voices","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_1_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 14


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_2_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 04


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_3_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 08


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_4_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 77


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_5_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 16


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_6_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 48


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_7_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 82


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_8_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 89


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_9_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 91


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_10_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 34


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_11_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 69


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_12_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 45


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_13_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 46


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_14_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 54


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_15_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 74


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_16_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 81

 

 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_17_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 86


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID36_G0_18_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 88


 - Rank","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID37_FIRST_CLICK,Timing - First Click.3,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID37_LAST_CLICK,Timing - Last Click.3,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID37_PAGE_SUBMIT,Timing - Page Submit.3,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID37_CLICK_COUNT,Timing - Click Count.3,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID38_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

  Voice 14 - Voice 14","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID41_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 04 - Voice 04","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID45_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 08 - Voice 08","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID46_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 77 - Voice 77","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID47_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 16 - Voice 16","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID48_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 48 - Voice 48","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID49_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 82 - Voice 82","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID50_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 89 - Voice 89","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID51_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 91 - Voice 91","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID52_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 34 - Voice 34","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID53_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 69 - Voice 69","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID54_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 45 - Voice 45","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID55_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 46 - Voice 46","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID56_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 54 - Voice 54","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID57_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 74 - Voice 74","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID58_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 81 - Voice 81","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID59_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 86 - Voice 86","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID60_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 88 - Voice 88","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID42_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID43_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID61_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID62_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID63_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID64_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID65_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID66_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID67_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID68_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID69_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID70_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID71_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID72_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID73_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID74_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID75_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Cold | Distant:Approachable | Familiar | Warm","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Passive | Individual:Proactive | Cooperative","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID76_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Arrogant | Condesending:Respectable | Respectful","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_1,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 14<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Dj67n0CyCIIxNPc"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Dj67n0CyCIIxNPc&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_2,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 04<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ermCpe93Up39762"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ermCpe93Up39762&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_3,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 08<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_m1MUa8DEj7FCCBD"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_m1MUa8DEj7FCCBD&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_4,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 77<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BGIRKAMEu2QvfBx"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BGIRKAMEu2QvfBx&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_5,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 16<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_bgLsxuq4zZQXhPg"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_bgLsxuq4zZQXhPg&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_6,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 48<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_QQIDbK3mtEwy6lG"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_QQIDbK3mtEwy6lG&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_7,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 82<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ArWCVR33W9gua9o"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ArWCVR33W9gua9o&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_8,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 89<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_anAYa19RdbcpUsH"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_anAYa19RdbcpUsH&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_9,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 91<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BI9mRoP45OdAikg"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BI9mRoP45OdAikg&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_10,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 34<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_AiHX5u6ZjLdvcSb"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_AiHX5u6ZjLdvcSb&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_11,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 69<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Se6LDRPKHsbDF5a"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Se6LDRPKHsbDF5a&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_12,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 45<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_38cxQQNYfMjhY19"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_38cxQQNYfMjhY19&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_13,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 46<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_6seHr6bha1mrlHX"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_6seHr6bha1mrlHX&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_14,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 54<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_0xarDCVHV2crCGP"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_0xarDCVHV2crCGP&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_15,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 74<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_4i7BPbGiwRLixY9"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_4i7BPbGiwRLixY9&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_16,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 81<br />
&nbsp;
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_1khlNohtWVYxGk3"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_1khlNohtWVYxGk3&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent""></embed></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_17,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 86<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_KaCWwfFZUfZIJuE"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_KaCWwfFZUfZIJuE&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID98_18,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 88<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_f7ycdXz8ZyzGlV7"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_f7ycdXz8ZyzGlV7&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID99_FIRST_CLICK,Timing - First Click.4,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID99_LAST_CLICK,Timing - Last Click.4,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID99_PAGE_SUBMIT,Timing - Page Submit.4,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID99_CLICK_COUNT,Timing - Click Count.4,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID77_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID78_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID79_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID80_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID81_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID82_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID83_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID84_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID85_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID86_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID87_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID88_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID89_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID90_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID91_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID92_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID93_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Rigid | Stiff:Adaptive | Flexible","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID94_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Judgemental:Patient | Open-minded","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID44,"Your Chosen Character: The Bank Teller



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID97,"Your Chosen Character: Familiar Friend



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID95,"Your Chosen Character: The Coach



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID96,"Your Chosen Character: The Personal Assistant



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QID40_TEXT,"Please use the text box below to provide us any feedback or comments regarding the voices, characters, or personality traits featured in the survey or about the survey itself.



We appreciate any information you wish to share.","data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
opp,opp,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QPMID,QPMID,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
supplier_id,supplier_id,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
QSEDResponseID,ResponseID,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Q_URL,Q_URL,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Q_TotalDuration,Q_TotalDuration,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Q_BallotBoxStuffing,Q_BallotBoxStuffing,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Q_DuplicateRespondent,Q_DuplicateRespondent,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Q_CHL,Q_CHL,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
SVID,SVID,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
transaction_id,transaction_id,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
gc,gc,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
term,term,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
tg,tg,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Consumer,Consumer,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
SmallBusiness,SmallBusiness,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
pureSpectrumRedirectUrl,pureSpectrumRedirectUrl,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
pureSpectrumSignatureValue,pureSpectrumSignatureValue,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
Q_DataPolicyViolations,Q_DataPolicyViolations,"data/exports/OneDrive_2026-01-21/Soft Launch Data/JPMC_Chase Brand Personality_Quant Round 1_January 21, 2026_Soft Launch_Labels.csv"
startDate,Start Date,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
endDate,End Date,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
status,Response Type,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
ipAddress,IP Address,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
progress,Progress,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
duration,Duration (in seconds),"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
finished,Finished,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
recordedDate,Recorded Date,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
_recordId,Response ID,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
recipientLastName,Recipient Last Name,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
recipientFirstName,Recipient First Name,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
recipientEmail,Recipient Email,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
externalDataReference,External Data Reference,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
locationLatitude,Location Latitude,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
locationLongitude,Location Longitude,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
distributionChannel,Distribution Channel,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
userLanguage,User Language,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID1,What is your age?,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID2,What gender do you most closely identify with? - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID2_5_TEXT,What gender do you most closely identify with? - Prefer to self-identify: Please specify - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID3,Which of the following best describes you? Select all that apply to you. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID3_9_TEXT,Which of the following best describes you? Select all that apply to you. - Prefer to self-identify: Please specify - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID4,Do you own your own business?,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID5,Please indicate the primary bank or financial company you use for your business or organization. Please select one. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID5_23_TEXT,Please indicate the primary bank or financial company you use for your business or organization. Please select one. - Other bank or financial institution - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID6,"What is the age of your business (i.e., number of years in operation)? Please select one.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID7,Which of the following best describes last year’s approximate revenue for the business/organization you own? Please select one.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID8,Select the business products or accounts you currently hold with Chase. Select all that apply. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID8_9_TEXT,Select the business products or accounts you currently hold with Chase. Select all that apply. - Other (please specify) - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID9,"In addition to your Chase business accounts, do you also have personal accounts with Chase (i.e., personal checking or savings, personal credit card, personal investment account, personal loan such as home or auto, etc.)? Please select one.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID100,Which of the following financial institutions do you bank with? Select all where you are an account holder. Select all that apply. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID100_17_TEXT,Which of the following financial institutions do you bank with? Select all where you are an account holder. Select all that apply. - Other bank or financial institution (please specify) - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID10,Which of the following financial institutions is your primary bank? Please select one. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID10_17_TEXT,Which of the following financial institutions is your primary bank? Please select one. - Other bank or financial institution (please specify) - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID13,Which best describes your current employment status? Please select one.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID14,Which of the following personal financial service products do you currently have with Chase? Please select all that apply.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID15,Which of these describes your individual income during the past 12 months? Please select one.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID17,Which of the following categories best describes the industry you primarily work in and/or own your business in? (Regardless of your actual position). Please select one. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID17_33_TEXT,Which of the following categories best describes the industry you primarily work in and/or own your business in? (Regardless of your actual position). Please select one. - Other industry (please specify) - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID16,"Which of the following ranges best reflects your current level of investable assets? (These include cash, IRA account, 401(k) or equivalent, stocks, mutual funds, ETFs, bonds, crypto currency, and holdings. Please exclude the value of your home or any other real estate holdings). Please select one.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID18_TEXT,"In three (3) words, how would you describe Chase as a brand to your friends and family.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID19,How often do you call Chase customer service for your banking needs? Please select one.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID20,How often do you use the Chase mobile app for your banking needs? Please select one.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID21,How often do you visit the Chase website (chase.com) for your banking needs? Please select one.,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID22,"How often do you use conversational AI in your life? (Conversational AI includes chatbots on websites or apps, automated phone systems that understand spoken requests, or digital assistants like Siri, Alexa, or Google Assistant.)","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID23,Please select the conversational AI platforms you frequently interact with. Select all that apply. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID23_18_TEXT,Please select the conversational AI platforms you frequently interact with. Select all that apply. - Other (please specify) - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID24,Which of the following topics or tasks do you use AI for? Select all that apply. - Selected Choice,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID24_15_TEXT,Which of the following topics or tasks do you use AI for? Select all that apply. - Other (please specify) - Text,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID25,"Imagine a Chase AI virtual assistant you can interact with in the mobile app or through an automated phone system. It’s available 24/7, answers your questions, and helps you get things done quickly and easily.



For this study, a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.”



Question: Which 8 characteristics are most important for this Chase virtual assistant to have? Please select exactly 8 characteristics.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_0_GROUP,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Groups - 3 Most Important Characteristics","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x1_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Friendly - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x2_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Approachable - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x3_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Warm - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x4_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Calm - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x5_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Adaptive - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x6_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Dependable - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x7_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Empowering - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x8_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Encouraging - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x9_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Familiar - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x10_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Casual - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x11_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Stable - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x12_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Formal - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x13_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Confident - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x14_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Respectable - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x15_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Upright - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x16_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Transparent - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x17_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Modest - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x18_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Intentional - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x19_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Proactive - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x20_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Progressive - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x21_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Guiding - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x22_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Resourceful - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x23_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Patient - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x24_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Down-to-earth - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x25_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Cooperative - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x26_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Altruistic - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x27_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Helpful - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x28_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Reassuring - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x29_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Savvy - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x30_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Caring - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x31_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Clear/Straightforward - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x32_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Positive - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x33_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Optimistic - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x34_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Appreciative - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x35_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Benevolent - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x36_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Attentive - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x37_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Grounded - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x38_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Balanced - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x39_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Forward-thinking - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID26_G0_x40_RANK,"What are the important traits for the Chase AI virtual assistant?



Let's define the “personality” behind the Chase AI virtual assistant you can interact with in the Chase mobile app or through the automated phone system. It is available day and night, answers questions, and helps you get things done quickly.



You selected 8 characteristics for the Chase AI virtual assistant.



Question: From those 8, which 3 are the most important overall? Please select exactly 3 characteristics and drag them to the column on the right. We suggest clicking on the trait text to drag and drop. - Ranks - 3 Most Important Characteristics - Efficient - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID27_1,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - Familiar Friend","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID27_2,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Coach","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID27_3,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Personal Assistant","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID27_4,"Here are 4 character options for the Chase AI virtual assistant inside your banking app or through an automated phone system.



As a reminder, for this study a virtual assistant refers to an “AI-powered system that helps you complete tasks or find information by responding to your voice or typed requests. Examples include Siri, Alexa, Google Assistant, and chatbots on websites or apps.” 



Question: Which character would you prefer as the AI virtual assistant for Chase?



Please rank the four characters from 1 to 4, where:

	1 = Most preferred
	4 = Least preferred

Step 1: Review all four characters.
Step 2: Drag them into the order you prefer (1 = most preferred, 4 = least preferred). We suggest clicking on the gray area under the blue number to drag and drop. - The Bank Teller","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID28_FIRST_CLICK,Timing - First Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID28_LAST_CLICK,Timing - Last Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID28_PAGE_SUBMIT,Timing - Page Submit,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID28_CLICK_COUNT,Timing - Click Count,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID29,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are 9 voice options for the Chase digital assistant inside your banking app.



Question: Select 4 voices you think are most suitable for Chase's AI virtual assistant.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Select 4 voices you prefer for your Chase digital assistant.





As a reminder, we ask that you prioritize evaluating the above characteristics and not the content of what is being said. The sample voices you will hear are labeled by number (e.g., Voice 9). Please disregard the order or labels of the voices, as they are randomized and hold no significance.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID102_FIRST_CLICK,Timing - First Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID102_LAST_CLICK,Timing - Last Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID102_PAGE_SUBMIT,Timing - Page Submit,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID102_CLICK_COUNT,Timing - Click Count,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID101,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are 9 additional voice options for the Chase digital assistant inside your banking app.



Question: Select 4 voices you think are most suitable for Chase's AI virtual assistant.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Select 4 voices you prefer for your Chase digital assistant.





As a reminder, we ask that you prioritize evaluating the above characteristics and not the content of what is being said. The sample voices you will hear are labeled by number (e.g., Voice 9). Please disregard the order or labels of the voices, as they are randomized and hold no significance.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID30_FIRST_CLICK,Timing - First Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID30_LAST_CLICK,Timing - Last Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID30_PAGE_SUBMIT,Timing - Page Submit,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID30_CLICK_COUNT,Timing - Click Count,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_0_GROUP,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Groups - Best 3 Voices","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_1_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 14


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_2_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 04


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_3_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 08


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_4_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 77


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_5_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 16


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_6_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 48


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_7_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 82


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_8_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 89


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_9_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 91


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_10_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 34


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_11_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 69


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_12_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 45


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_13_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 46


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_14_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 54


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_15_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 74


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_16_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 81

 

 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_17_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 86


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID36_G0_18_RANK,"[QID27-ChoiceGroup-ChoiceWithLowestValue]



Here are the 8 voices you selected earlier for your Chase digital assistant.



Question: Choose 3 voices you think are most suitable for your Chase AI virtual assistant and drag them to the column on the right.



Step 1: Consider your selected character as displayed above.

Step 2: Listen to the voice options.
Step 3: Drag the best 3 voices to the right column. We suggest clicking on the ""Voice #"" text to drag and drop. - Ranks - Best 3 Voices - Voice 88


 - Rank","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID37_FIRST_CLICK,Timing - First Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID37_LAST_CLICK,Timing - Last Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID37_PAGE_SUBMIT,Timing - Page Submit,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID37_CLICK_COUNT,Timing - Click Count,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID38_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

  Voice 14 - Voice 14","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID41_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 04 - Voice 04","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID45_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 08 - Voice 08","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID46_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 77 - Voice 77","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID47_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 16 - Voice 16","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID48_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 48 - Voice 48","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID49_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 82 - Voice 82","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID50_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 89 - Voice 89","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID51_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 91 - Voice 91","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID52_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 34 - Voice 34","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID53_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 69 - Voice 69","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID54_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 45 - Voice 45","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID55_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 46 - Voice 46","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID56_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 54 - Voice 54","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID57_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 74 - Voice 74","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID58_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 81 - Voice 81","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID59_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 86 - Voice 86","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID60_1,"Listen to the voice sample in the audio player. 



Using the scale below, how suitable is this voice for the Chase AI virtual assistant?



1 star = Not suitable at all

10 stars = Very suitable

 

Voice 88 - Voice 88","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID42_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID43_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID61_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID62_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID63_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID64_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID65_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID66_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID67_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID68_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID69_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID70_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID71_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID72_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID73_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID74_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID75_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_1,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Pretentious | Impersonal | Rehearsed | Unpleasant:Friendly | Conversational | Down-to-earth","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_2,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Cold | Distant:Approachable | Familiar | Warm","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_3,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Gloomy | Ungracious | Negative:Optimistic | Benevolent | Positive | Appreciative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_4,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Inexperienced | Unprepared | Ignorant:Knowledgable | Resourceful | Savvy","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_5,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Passive | Individual:Proactive | Cooperative","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_6,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Opaque | Overly Polished | Formal:Clear | Straightforward | Direct","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_7,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Insecure | Hesitant | Incompetent:Confident | Competent","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID76_8,"Listen to the voice sample in the audio player and evaluate the following personality traits based on your impression of the voice.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Arrogant | Condesending:Respectable | Respectful","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_1,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 14<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Dj67n0CyCIIxNPc"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Dj67n0CyCIIxNPc&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_2,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 04<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ermCpe93Up39762"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ermCpe93Up39762&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_3,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 08<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_m1MUa8DEj7FCCBD"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_m1MUa8DEj7FCCBD&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_4,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 77<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BGIRKAMEu2QvfBx"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BGIRKAMEu2QvfBx&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_5,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 16<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_bgLsxuq4zZQXhPg"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_bgLsxuq4zZQXhPg&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_6,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 48<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_QQIDbK3mtEwy6lG"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_QQIDbK3mtEwy6lG&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_7,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 82<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ArWCVR33W9gua9o"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_ArWCVR33W9gua9o&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_8,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 89<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_anAYa19RdbcpUsH"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_anAYa19RdbcpUsH&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_9,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 91<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BI9mRoP45OdAikg"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_BI9mRoP45OdAikg&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_10,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 34<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_AiHX5u6ZjLdvcSb"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_AiHX5u6ZjLdvcSb&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_11,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 69<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Se6LDRPKHsbDF5a"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_Se6LDRPKHsbDF5a&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_12,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 45<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_38cxQQNYfMjhY19"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_38cxQQNYfMjhY19&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_13,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 46<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_6seHr6bha1mrlHX"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_6seHr6bha1mrlHX&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_14,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 54<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_0xarDCVHV2crCGP"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_0xarDCVHV2crCGP&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_15,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 74<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_4i7BPbGiwRLixY9"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_4i7BPbGiwRLixY9&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_16,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 81<br />
&nbsp;
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_1khlNohtWVYxGk3"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_1khlNohtWVYxGk3&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent""></embed></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_17,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 86<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_KaCWwfFZUfZIJuE"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_KaCWwfFZUfZIJuE&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID98_18,"Here are the 3 voices you preferred most for your Chase AI virtual assistant.



Rank these 3 voices from 1 to 3, where:

	1 = Most preferred most for your Chase digital assistant
	3 = Least preferred most for your Chase digital assistant

Instruction: Drag the voices to arrange them from 1 (most preferred) to 3 (least preferred). - <div style=""display:inline-flex; align-items:left; padding:0; border-radius:0; background-color:transparent;""><span style=""font-size:16px; font-weight:bold; margin-right:10px;"">Voice 88<br />
<audio class=""qmedia"" controls=""true"" height=""40"" preload=""auto"" width=""320""><source src=""https://jpmcresearch.qualtrics.com/CP/File.php?F=F_f7ycdXz8ZyzGlV7"" type=""audio/mp3"" /><embed class=""qmedia"" flashconsts=""file=https://jpmcresearch.qualtrics.com/CP/File.php?F=F_f7ycdXz8ZyzGlV7&amp;width=320&amp;height=20&amp;type=mp3&amp;autostart=false"" height=""20"" pluginspage=""http://adobe.com/flashplayer/"" src=""/WRQualtricsShared/Flash/flvplayer.swf"" type=""application/x-shockwave-flash"" width=""320"" wmode=""transparent"" /></audio>
</span></div>","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID99_FIRST_CLICK,Timing - First Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID99_LAST_CLICK,Timing - Last Click,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID99_PAGE_SUBMIT,Timing - Page Submit,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID99_CLICK_COUNT,Timing - Click Count,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID77_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 14 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID78_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 04 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID79_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 08 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID80_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 77 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID81_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 16 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID82_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 48 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID83_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 82 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID84_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 89 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID85_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 91 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID86_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 34 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID87_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 69 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID88_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 45 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID89_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 46 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID90_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 54 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID91_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 74 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID92_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 81 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID93_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 86 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_1,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Indifferent | Unfocussed | Detached:Attentive | Helpful | Caring | Deliberate","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_2,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Upsetting | Troubling | Discouraging:Reassuring | Empowering","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_3,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Thoughtless | Purposeless | Static:Progressive | Guiding | Intentional","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_4,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Insincere | Two-faced | Untrustworthy:Trustworthy | Reliable | Dependable","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_5,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Tense | Shaky | Impulsive:Calm | Steady/Stable | Controlled","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_6,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Opaque | Shady | Egocentric:Transparent | Upright | Altruistic","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_7,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Rigid | Stiff:Adaptive | Flexible","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID94_8,"Listen to the voice sample in the audio player and evaluate the personality traits listed below based on your impression of the voice. 



These traits differ from the ones you evaluated earlier.



Consider the personality traits on either side and select the point that best reflects your impression of the voice's personality.

 

Voice 88 - Judgemental:Patient | Open-minded","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID44,"Your Chosen Character: The Bank Teller



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID97,"Your Chosen Character: Familiar Friend



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID95,"Your Chosen Character: The Coach



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID96,"Your Chosen Character: The Personal Assistant



Below is an extensive list of personality traits. Up to 8 traits can be selected. Your character’s current traits are already pre-selected — you can keep them, remove them, or add new traits.



Step 1: Review the pre-selected traits.

Step 2: Select or deselect the traits you prefer for your Chase digital assistant.



If you don't want to change anything, you can click next with the pre-selected traits.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QID40_TEXT,"Please use the text box below to provide us any feedback or comments regarding the voices, characters, or personality traits featured in the survey or about the survey itself.



We appreciate any information you wish to share.","data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
opp,opp,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QPMID,QPMID,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
supplier_id,supplier_id,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
QSEDResponseID,ResponseID,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Q_URL,Q_URL,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Q_TotalDuration,Q_TotalDuration,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Q_BallotBoxStuffing,Q_BallotBoxStuffing,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Q_DuplicateRespondent,Q_DuplicateRespondent,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Q_CHL,Q_CHL,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
SVID,SVID,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
transaction_id,transaction_id,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
gc,gc,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
term,term,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
tg,tg,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Consumer,Consumer,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
SmallBusiness,SmallBusiness,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
pureSpectrumRedirectUrl,pureSpectrumRedirectUrl,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
pureSpectrumSignatureValue,pureSpectrumSignatureValue,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"
Q_DataPolicyViolations,Q_DataPolicyViolations,"data/exports/1-23-26/JPMC_Chase Brand Personality_Quant Round 1_January 23, 2026_Labels.csv"